About 424 Media

Built in Norfolk. Trading nationally.

424 Media was founded to give Hampton Roads and Mid-Atlantic brands the same programmatic firepower as national holding-company agencies — without the markup or the runaround.

Our Story

Why we started 424 Media

424 — the area code that covers Norfolk, Virginia Beach, Chesapeake, and the rest of Hampton Roads — is where our founders grew up watching local businesses get sold expensive media plans they couldn't measure. We started 424 Media to fix that: an agency that buys media the way a trading desk does, with full transparency into every dollar, every DSP, and every result.

Today we manage campaigns for clients across the country, but we kept the agency headquartered downtown, two blocks from the Elizabeth River, because being close to our clients keeps us honest about what's actually working.

What Guides Us

Our operating principles

Transparency by default

Clients see the same dashboards we do — full visibility into spend, fees, placements, and performance.

In-house trading

We don't outsource media buying. Every campaign is built and optimized by our Norfolk-based team.

Channel-agnostic strategy

We're not paid more to push one channel over another, so recommendations are built around outcomes, not inventory we need to move.

Leadership

The team running your campaigns

Portrait of Marcus Doyle Founder & CEO

Marcus Doyle

12 years in programmatic media planning across CTV and open web. Norfolk native, USS Wisconsin tour guide on weekends.

Portrait of Renee Castillo Head of Media Strategy

Renee Castillo

Former DSP partnerships manager turned strategist; owns the channel mix and budget modeling for every account.

Portrait of Theo Bramwell Director of Ad Operations

Theo Bramwell

Runs trafficking, creative QA, and pixel implementation across all eleven DSP integrations.

Credentials

Certified across the platforms we trade on

The Trade Desk Edge Academy Certified Google DV360 Certified Amazon Ads Verified Partner Meta Business Partner Virginia SWaM Certified

Want to see how we'd plan your media?

Share your goals and budget range, and we'll put together a recommended channel mix at no cost.

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