424 Media plans, buys, and optimizes campaigns across every major DSP — open web, CTV, audio, and digital out-of-home — for brands that need media dollars to show up as revenue, not impressions.
Every channel is bought and optimized in-house by our Norfolk trading desk. No black-box agencies, no outsourced execution.
Premium streaming inventory across Hulu, Roku, Samsung, and Amazon Fire TV, sequenced with measurable lift studies.
Programmatic display and native buys across premium exchanges with brand-safety and viewability guardrails built in.
Streaming audio and podcast placements that reach commuters and listeners where display can't compete.
Billboards, transit, and place-based screens bought on a CPM basis with the same precision as digital.
Meta, TikTok, and paid search programs built to complement — not compete with — your programmatic spend.
Custom dashboards tying media exposure to pipeline, foot traffic, and revenue, refreshed daily.
We audit your audience, past media performance, and goals to build a channel mix that fits the budget.
Campaigns are stood up across the right DSPs with brand safety, frequency caps, and tracking pre-wired.
We go live with a phased rollout, monitoring delivery and pacing hour by hour in week one.
Weekly optimization cycles reallocate spend toward what's converting, backed by a transparent live dashboard.
424 Media is headquartered on the Elizabeth River in downtown Norfolk, Virginia. We built the agency to bring big-market programmatic capability to regional, national, and government-adjacent advertisers without the overhead of a Madison Avenue holding company.
Our team works directly inside the DSPs our clients already trust, with the certifications and spend history required for fast onboarding and credit approval.
Meet the AgencyTell us about your goals and we'll come back with a channel mix, budget recommendation, and timeline within 48 hours.
Talk to a Strategist